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BP LOGO
The current version of BP logo was designed by Landor, a famous San Francisco based design agency. It was unveiled in the first quarter of 2000 to coincide with the widely known brand name change from “BP Amoco” to “BP”, which came about with a new slogan: “Beyond Petroleum”.
The “Helios” (ancient Greek GOD of the sun) symbol, consisting of a green and yellow sunflower, was designed to symbolize energy in it's various forms.
The BP logo features the Univers® 55 Roman typeface.
The original BP logo, also known as the “classic shield” logo, was designed by famous industrial designer Raymond Loewy.
Introduced in 1979, it underwent a minor overhaul in 1989. A fairly lighter shade was adapted to adjust the corporate image to a more “greener” look.
The emblem was also given a cleaner appearance with the addition of a yellow border around the shield. The shield logo was used by the company until 2000.
OLD LOGO
The Company Slogan : "Beyond Petroleum"
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Highlighting their focus on all types of energy and stressing their commitment to a lower carbon future.
NEW LOGO
BP SLOGAN
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